Case Study

Padres Parametric Signage

V Group x Padres Parametric Signage

V Group, a leading signage and printing company renowned for innovative signage solutions, collaborated with The San Diego Padres, a Major League Baseball team, to reimagine their stadium signage strategy.

Over 2,000

Satisfied Clients


Clients Across 50 states, Multiple Countries and 3 Continents


Years of Experience


Corporate Partnerships / Award Winning Customer Service


With a focus on enhancing fan engagement and stadium aesthetics, V Group introduced parametric signage—a cutting-edge approach leveraging patterns to create mesmerizing 3D effects within a static framework.


The San Diego Padres sought to elevate the fan experience within their stadium by integrating visually captivating signage solutions. Traditional static signs failed to captivate modern audiences, prompting the Padres to explore innovative alternatives that would align with their progressive brand identity and stadium ambiance.


  • Creating visually striking signage that complements the stadium’s architecture and enhances the fan experience.
  • Implementing a solution that reflects the Padres’ commitment to innovation.


V Group proposed the implementation of parametric signage—a revolutionary concept that utilizes dimensional patterns to create dynamic visual effects within static signage. Unlike traditional LED displays or digital screens, parametric signage relies on intricate patterns and optical illusions to achieve a three-dimensional appearance without any moving parts or electronic components.

Drawing inspiration from architectural design principles and optical illusions, V Group developed a series of parametric sign concepts tailored to the San Diego Padres’ stadium environment. Through meticulous design and prototyping, V Group crafted signage solutions that seamlessly integrated with the stadium’s aesthetic while delivering a visually stunning experience for fans.


The implementation of V Group’s parametric signage involved the fabrication and installation of custom-designed signage elements.


  • Enhanced stadium aesthetics: The dynamic visual effects created by the parametric signage added a modern and immersive element to the stadium environment.
  • Positive feedback: Praise for the innovative signage solutions for their uniqueness and ability to create an engaging atmosphere.
  • Reinforced brand identity: The parametric signage positioned the San Diego Padres as a forward-thinking organization committed to delivering memorable experiences.


V Group’s collaboration with The San Diego Padres to implement parametric signage demonstrates the transformative potential of innovative signage solutions in sports entertainment. By leveraging dimensional patterns and optical illusions, V Group created a visually stunning signage experience that enhances the fan experience and reinforces the team’s brand identity. As the signage industry continues to evolve, parametric signage stands out as a versatile and impactful solution for creating immersive environments in stadium settings.