In 2019, The San Diego Padres approached V Group, a long-term partner of the MLB team, to help them rebrand their signage from blue and white to brown and yellow. V Group was responsible for manufacturing and installing a variety of signage, including stadium signage, wayfinding signage, kiosks and wall murals.
To begin the process, V Group collaborated closely with the Padres’ marketing team to understand their brand values and messaging, and to ensure that the new signage would align with their overall marketing strategy. V Group then created a detailed plan for the manufacturing and installation process, including timelines, budgeting, and resource allocation.
The manufacturing process involved producing a range of physical signage. V Group used a variety of production techniques, including large format printing, vinyl cutting, and laser cutting, to create the signage.
The installation process was equally important, as it involved carefully positioning and mounting the signage in a variety of locations, including the stadium, parking lots, and other public areas. V Group worked closely with the Padres’ facilities team to ensure that the installation process was completed efficiently and with minimal disruption to the public.
Throughout the project, V Group provided regular updates, and made adjustments as needed to ensure that the signage was consistent with the Padres’ brand guidelines and messaging. The result was a successful rebranding campaign that helped The San Diego Padres to better connect with their fans and the local community.
V Group’s expertise in signage manufacturing and installation played a crucial role in making this vision a reality and helped to further solidify the company’s reputation as a trusted partner for sports teams and other businesses looking to update their branding and signage.