Case Study: Custom Display for The NWSL Championship at Snapdragon Stadium
Southport Marketing, a prominent experiential agency and partner of V Group, approached us to create a visually stunning display for The National Women’s Soccer League (NWSL) Championship in collaboration with Tiffany & Co. The goal was to enhance the championship experience and showcase the event’s prestige through a captivating display at Snapdragon Stadium.
- The display needed to reflect the high standards associated with both the NWSL and Tiffany & Co.
- Tight timelines: The project required swift execution to meet the championship date.
- Specific requirements: The display had to incorporate elements of custom cabinetry for build-out and feature vinyl graphics and dimensional signage elements.
V Group, known for its expertise in custom signage and printing, leveraged its diverse capabilities to provide a comprehensive solution.
- Consultation and Conceptualization:
- In collaboration with Southport Marketing, V Group conducted thorough consultations to understand the vision and requirements.
- The team brainstormed ideas to create a display that seamlessly integrated the essence of NWSL and Tiffany & Co., ensuring a unique and impactful visual presence.
- Custom Cabinetry Division:
- V Group utilized its custom cabinetry division to design and build the structural elements of the display.
- Meticulous attention was paid to detail, ensuring the cabinetry not only met functional requirements but also contributed to the overall aesthetic appeal.
- Signage Division:
- V Group’s signage division took charge of producing vinyl graphics and dimensional signage elements.
- High-quality materials were chosen to ensure durability and visual vibrancy, aligning with the premium brand image associated with Tiffany & Co. and The NWSL.
- Manufacturing and Installation:
- The manufacturing process involved precision in both the cabinetry and signage components.
- V Group’s installation team worked efficiently to bring the concept to life at Snapdragon Stadium, ensuring that the display was not only visually striking but also structurally sound.
- Quality Assurance:
- Rigorous quality checks were conducted at each stage to maintain the highest standards.
- V Group’s commitment to quality assurance extended to color accuracy, material integrity, and overall craftsmanship.
The collaborative effort between V Group, Southport Marketing, The NWSL and Tiffany & Co. resulted in a spectacular display that elevated the NWSL Championship experience. The signage and cabinetry seamlessly integrated, creating a visually cohesive and impactful presence at Snapdragon Stadium. The successful execution of this project showcased V Group’s ability to deliver high-quality, customized solutions for prestigious events, reinforcing its position as a trusted partner in the signage and printing industry.