V Group, a leading signage and branding company, has a long history of delivering innovative signage solutions to enhance the branding and fan experience at sports events. In this case study, we explore how V Group partnered with two prestigious football clubs, Manchester United and Wrexham A.F.C., to provide dynamic signage solutions that elevated the visual appeal and fan engagement during their respective events.
Manchester United at UCSD – Pitch Wrap and Stadium Signage
Manchester United, one of the most iconic football clubs in the world, approached V Group to transform their practice facility at UCSD in San Diego into a branding masterpiece. V Group was tasked with the complete pitch wrap, turning the training ground into a visual spectacle. The project included:
- Pitch Wrap: V Group expertly wrapped the entire UCSD pitch with Manchester United’s distinctive branding, creating a captivating visual experience for the players and fans alike.
- Stadium Signage: In addition to the pitch wrap, V Group provided signage at Snapdragon Stadium, that reinforced the Manchester United brand identity throughout the facility.
For the exhibition match between Manchester United and Wrexham A.F.C. held at Snapdragon Stadium, V Group was entrusted with enhancing the stadium’s atmosphere and ensuring a memorable fan experience. V Group’s contributions included:
- Light Boxes: V Group installed custom light boxes throughout Snapdragon Stadium, illuminating the venue with vibrant visuals, player images, and brand messaging.
- Backdrops: To create a visually immersive experience, V Group designed and installed backdrops that showcased the rich history and accomplishments of both Manchester United and Wrexham A.F.C.
- Custom Trophy Pedestal: The highlight of the event was the presentation of a custom-built trophy. V Group crafted an elegant trophy pedestal that added a touch of grandeur to the occasion, symbolizing the significance of the match.
Wrexham A.F.C. – Dugout Wrap and Fan Fest Signage
V Group extended its expertise to Wrexham A.F.C., ensuring that their branding was prominently featured during their events. V Group’s contributions included:
- Dugout Wrap: V Group wrapped the team dugout with Wrexham A.F.C.’s branding, creating a powerful visual impact on the field and enhancing the team’s presence.
- Fan Fest Signage: To engage fans and create a vibrant atmosphere, V Group provided dynamic signage solutions for the fan fest, incorporating Wrexham A.F.C.’s colors, logos, and messaging.
- The collaboration between V Group and both football clubs resulted in visually stunning and immersive experiences for players and fans.
- The pitch wrap at UCSD and the branding at Snapdragon Stadium reinforced the clubs’ identities and left a lasting impression on attendees.
- The custom trophy pedestal added an element of prestige to the Manchester United vs. Wrexham A.F.C. match.
- Wrexham A.F.C.’s dugout wrap and fan fest signage contributed to a cohesive and engaging fan experience.
Results and Impact:
V Group’s expertise in signage and branding played a pivotal role in elevating the visual appeal and fan engagement for both Manchester United and Wrexham A.F.C. These collaborations demonstrate V Group’s commitment to delivering innovative and impactful solutions in the world of sports branding and signage.